“The OMGCB: Holy Mother of Brownie. A sweet assault of decadent chocolate brownie with rivers of handcrafted caramel and French sea salt. Damn! ” and “The Wild Oat: A Very Adult Oatmeal Raisin. A Luscious oatmeal cookie with voluptuous raisins, a slap of aromatic spices and a kiss of Bali Rama sea salt. Napkin optional” are only two of the creative and sassy copy from Salt of The Earth Bakery’s newly launched artisan bake goods. Other than a new attitude, Little Big Brand gave these goodies a new look.
‘Rebranding the best cookies and brownies on the planet was no easy task. When you try them, you’ll understand why our inspiration was to make each box into a piece of art,’ said John Nunziato, creative director, Little Big Brands.
“Salt of the Earth Bakery creations are unique in that each product is paired with the finest sea salts from around the world. Equally unique now is their packaging structure. Both cookies and brownies are housed in a custom craft box that hinges similar to a jewel box. It also features a large diecut window on top where the product is visible. The brand identity was cleaned up, given a more organic font, and depth and dimension added to the mark. Vibrant colors contrast the craft paper and are painted on the top and sides, with solid color peeking out from the bottom panels of the box. Typography was chosen to reflect the handcrafted nature of the product.”
“We’re thrilled to have packaging that now truly reflects the heart and soul of our brand and all the love that goes into each cookie and brownie we bake,” said Alexandra Joseph Rabbani, Executive Chef, Salt of the Earth Bakery.
Designed by Little Big Brands, NY