The purpose of this assignment was to use the dieline of a preexisting package for a new application. I chose a box of individually-wrapped Raffaelo truffles and created a line of packaging for small vintage toys. Rocket Toys Inc. was the fictional company I branded for this series. The packaging was designed to appeal to children through its bright, fun colours and to parents and grandparents because of its nostalgia.

Designed by: Rebecca van Leeuwen, Canada.


Rocket Toys

Rocket Toys2

Rocket Toys3

Rocket Toys4



Rocket Toys Vintage Packaging

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