Agency: AVC
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Description:
The medication Rinzip is intended for short-term symptomatic treatment for colds. A design update was required to emphasize the benefits of the product and make it stand out on the highly competitive shelf.
Solution:
The large font in the name increases the package’s visibility and promotes recognition. The system of pictograms allows to quickly and unmistakably convey the necessary information to the consumer.
The bright crimson color of the infozone correlates with the color of the tablets.
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