Designed by: Joee How, Malaysia.

A Ribena carton packaging revamp project. To renew the current existing Ribena packaging and create a design that can express the brand proposition and brand message.
SMP
A Drink For Everyone
Target Audience
Primary targeted at teenagers and young adults, secondary targeted at adults or parents.
Idea
The shape of the tetra pak is designed to be similiar to with fruit shape, as to highlight that Ribena contains high amount of real fruit juices it is like drinking directly from the fruits itself. Inspired by braddy bunch, i choose to put illustrations of different ages people with speech bubble, indicating that Ribena is enjoyable by all generations. Different flavours will be in their respective colours.