Designed by: Blindtiger Design, USA.

“Bits and Bobs” is a British phrase which means “bits and pieces,” which highlights that this beer will be a different IPA every year. For this can design, we broke from Reuben’s typical 2-color design system to emphasize how special this release is. It’s a spring seasonal beer using a variety of hops, so aesthetically it made sense to use a variety of spring colors radiating (sunshine) from the iconic Reuben’s “r.”