Strategic branding company Public Group faced a problem of developing new trademark for Belarusian e-liquids. Vape – is a trendy and modern type of relaxation for youth. Thus, developed product design for e-liquids is ductile, stylish and dynamic. The name of e-liquid have an association with the foreign product. English word «Relax», which fully reflects the essence of the product, became the foundation for the name. Bright package highlights the product on the shelf, and glossy case underlines the quality, uniqueness and refinement of the product.
Designed by: PUBLIC GROUP Strategic Branding Company, Belarus.