Reinbeer was created during a beer brand identity project. The idea was inspired by the approaching holiday season and a love of the tales of Santa and his helpers. Using a more playful approach to beer labels, each reindeer was given their own presentation of characteristics, all utilizing a common color scheme manipulated in unique combinations to contrast each other. The beer was meant to come in a variety pack with Rudolph being sold separately as a special edition. The packaging overall was created to replicate the homey holiday vibe with it’s rustic and almost homemade touches, specifically within the beer carrier itself.

Designed by: Jenny Utt, USA.