Agency: Amoth Studio
Art director: Sasha Sharavarau
Designer: Sasha Sharavarau
Illustrator: Tania Sharavarava
Artworker: Robert Špecián
3D visualisation: Anatoly Vynokurov
Professore Caribbean Rum is a blend of rums from the regions of the Dominican Republic, Jamaica, Panama, and Nicaragua. This story was told to us by one of its blend-masters: “Creating a new rum isn’t a joke, especially for a European. Central America is not easy to get around, and you need someone to guide you. My teacher and guide was Ruiz – a local guy, for whom rum was his whole life. In the science of rum-blending, he was a true professor”. This is how Professore came to life and got its hero – energetic and experienced Ruiz.
We were inspired by marine motifs, décor and elements of Caribbean flora and fauna on the one hand, and the scientific books on the other. For every master, it is extremely important to leave a legacy, to ensure that their experience and knowledge are passed to future generations. While scientific minds record their legacy in academic volumes, “professor” Ruiz creates it with his own hands. His legacy is the taste of the unique blend of Caribbean rums; the taste that will be loved and remembered. Professore rum is his best book and the label created by us – its cover.