Agency: the branding people
Platform goods is a new sustainable candle brand offering products that improve customers’ lives through a human-centered approach, so much so when the candle is done, its container is meant to be reused. tbpmx created a concept that focuses on creating moments and revolves around the idea that you’re taken elsewhere as the candle burns. This is achieved through a smooth and sober color palette curated alongside a timeless typography selection. The editorial evokes how candles smell when lighted and all the places their scent can take you, while the logotype is designed to induce a cozy and human feel. We can see these assets express themselves in the world-class packaging, user experience, and other applications. Overall the concept creates a bespoke atmosphere where memories form and the consumer connects with the whole experience while falling in love with the brand.