This FMCG university project required the packaging redesign of an existing product, and I have chosen Phoenix organic lemonade. 
Typography icon patterns were strategically used to define the brand culture and further target a younger audience. Includes are themes such as road trips, holiday, summer, music, along with the existing natural and organic message.
Designed by: Rebecca Ho, New Zealand.
Phoenix Lemonade
Phoenix Lemonade2
Phoenix Lemonade3
Phoenix Lemonade4
Phoenix Lemonade5

Phoenix Lemonade

Featured on Package Inspiration

You may also like
Alcoholic Beverages, Beer & Wine
Alcoholic Beverages
Your Move Winery
Alcoholic Beverages
La Philosophe
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Sign up with your email address to receive news and updates