Designed by: Jenny Joe, USA.


 
Assignment
The challenge was to create a packaging campaign using Augmented Reality.
Approach
Pepsi and DC Comics assembled a collections of cans featuring the characters from Justice League of America. By unlocking the pixel graphic on the can, Pepsi X JLA provides an engaging consumer experience by revealing the hidden superheroes who can battle with other people at San Diego Comic Con.
 
Pepsi
PepsiXJLA_2
PepsiXJLA_3
PepsiXJLA_4
PepsiXJLA_5
PepsiXJLA_6
PepsiXJLA_7
PepsiXJLA_8
PepsiXJLA_9
 
 
 

Pepsi X JLA AR Packaging Campaign

Featured on Package Inspiration

You may also like
Snacks & Desserts
Atkinsons Redesign
Alcoholic Beverages
Vrai Vodka Cocktails
Beverages
BesTeas
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates