Designed by: Jenny Joe, USA.


 
Assignment
The challenge was to create a packaging campaign using Augmented Reality.
Approach
Pepsi and DC Comics assembled a collections of cans featuring the characters from Justice League of America. By unlocking the pixel graphic on the can, Pepsi X JLA provides an engaging consumer experience by revealing the hidden superheroes who can battle with other people at San Diego Comic Con.
 
Pepsi
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Pepsi X JLA AR Packaging Campaign

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