Agency: the branding people
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Description:

Pearly is a superfood organic smoothie brand based in Switzerland that uses Freeze-Dry technology to provide consumers with instant smoothies made of fine organic food and vegetables that supply high-quality nutrients. tbpmx created a concept composed of a progressive and dynamic design, complemented by an earthy color palette and contrasting green tones that allude to a fresh and fashion-forward brand balanced with fruit and vegetable-inspired textures. In contrast, other graphic elements like the logotype and photography curatorship were inspired by the aesthetic qualities of pearls to achieve a refined look. Sparkling elements and silky outlines represent Pearly’s authentic ideals to enclose the precious aspects of the communication, where lifestyle and technology meet.