Agency: Estudio Argo
At the beginning of the project, the owners of the winery shared with us this phrase that would be the trigger for the name and the general concept of the project: “Extreme temperatures of living mountains that etch the skin of those who inhabit the heights. Emotions in bottles, grapes that speak by themselves, skin manifest “
The truth is that the great problem of human beings are emotions, which invade us like whirlwinds, which cloud us and pull us like runaway horses. We live with emotions at Flor de Piel.
On the other hand, the face on each label is a fictional character built exclusively for this project that represents a mythical being from the vineyard, something like the soul of the vineyard. He is someone who knows the place very well, he cries when the vine cries and the rhythm of nature beats.
The emotions that are on the surface in these wines …
Joy: Joy is like flowers that the rain stains and the wind blows away. Feelings of pleasure originated by a lively satisfaction of the soul.
Freedom: Freedom is the opportunity to be different, to choose which way to travel, to fly high, even if the rain is imminent. For freedom you can and should venture life.
Passion: Passions are like winds, which are necessary to give movement to everything, although they are often the cause of hurricanes.
Peace: It is called calm when you learn to love well, when selfishness gives way to giving and nonconformity fades to open your heart and soul, giving yourself whole to whoever wants to receive and give.