Peanut Butter Boy is inspired by superheroes and super natural ingredients. The label is fun, energetic and kid-friendly to help draw kids and moms toward the natural peanut butter category, since they might more typically be drawn toward sweeter, less natural spreads.

“The label depicts Peanut Butter Boy wearing an outfit that has peanut buttery details, such as a peanut-shaped eye mask and peanut butter jar rocket boots. The fonts and illustration style were appropriately inspired by comic books – a look that we felt was different than other peanut butter labels and might help the jars stand out- at least until we can figure out how to actually produce peanut butter jar rockets!”

Designed by: Kristina Filler, USA.