This package design was based off of a project done by Crispin Porter and Bogusky. They worked with Bolthouse Farms to rebrand baby carrots as junk food. This was an interesting challenge, how do you make something that the parents would buy and that kids would see as junk food. I decided to keep it fun yet sophisticated. The imagery of the face is for the kids while the typography was for the parents.
Designed by: Kurt McGhee, USA.