Agency: the branding people
ivoy is a brand that provides fast, reliable, and reasonably priced logistics services in the main cities of Mexico to companies of all sizes, helping brands to connect with their clients through a trustworthy delivery service. They manage deliveries in two different modalities: Express shipments and same-day last-mile deliveries. For this rebranding, tbpmx created a concept that focuses on urban connections and creating bonds between brands and their clients where efficiency and speed are guaranteed. Achieving this through a bold graphic universe that evokes dynamism alongside a strong purple palette, complemented with a slick logotype and a contrasting typography selection. Overall, the visual system ensures a tech vibe while remaining friendly and reinforcing the user experience.