Our client’s mission was to launch a new beverage that would be defined as ‘The natural boost you need for life’.
With its unique combination of all natural ingredients, these clever people created a functional beverage that not only increases stamina and boosts brain power-but it tastes great too.
All Curious had to do was come up with a great name, an instantly memorable marque and outstanding packaging that embodied the benefits and aspirations of the brand. All in a day’s work really!
Thus ON was born.
From the simple evocative name, through to the stylised ‘on switch’ iconography and contemporary, asymmetric graphics-Curious has met the brief perfectly.
It’s ON!
Designed by: Curious Design, New Zealand.

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