Redesign of North Coast Brewery’s Scrimshaw Pilsner Style Ale labels. The concept behind the redesign of the packaging is having the bottle look like a whale had tried to eat it and the whale is now stuck around the bottle. So, when the bottle is pulled out of the package, it looks like the bottle is being pulled out of the whale’s mouth and the bottle is still coated with slime.
Designed by: Nichole Kazarinoff, USA.
 
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North Coast Brewery's Scrimshaw Pilsner Redesign

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