PROJECT DESCRIPTION:
Nike is the worlds leading supplier of athletic cloths and footwear
in the world. Finding a new product that Nike is missing in there marked. Nike has not done the big step on products that are good support for all muscle groups. Out if research I found out that Nike is missing support for there athletic. So this is a new product that will provide protection for all muscle groups, so you get the opportunity to always be able to exercise without pain.
DESIGN OUTCOME:
The outcome for the elastic sport tape name is “Nike AID support”.
“Aid” means help, with help, support or relief. The overall look and feeling I was working to create is strong, clear and simple. The thought I have behind the design outcome is that I would have a symbol that will be recognizable and it is the shape from what “sports tape” has.
Designed by: Vilde Roenning, Norway.