NEW VISUAL IDENTITY FOR FAZER GEISHA

Fazer Geisha’s visual identity is updated to meet brightened brand promise: updated package concept is designed by Pentagon Design. Updated Geisha’s features are delicately updated logo, trademark sophisticated pink and cherry flower illustration by Eili-Kaija Kuusniemi.

Challenge
To renew the Fazer Geisha visual identity and packages according to the new brand positioning and make it relevant again without losing the existing customers.
Approach
The renewal was made by carefully renewing the key visual elements, making the end result recognizable, refreshed, contemporary and coherent, without losing the core of the visual heritage of Geisha.
Result
The new visual packaging identity concept and the renewed package range builds a coherent and recognizable presence for retail environments. The range includes chocolate bars, tablets, praline boxes and products in other categories.
Benefit
A contemporary visual identity for Fazer Geisha, respecting the essence and heritage of the delicious praline and the renewed brand positioning.

Designed by: Pentagon Design, Finland.