I have set up a complete new identity for a new licorice label. I had to design a recognisable identity that could be used throughout the productline, with room for expansions later on. It is a high quality dutch licorice that is coming on the market in scandinavia. It had to have a luxury feel to it, but still with a twist of playfulness. The identity fits real well in the packagedesign which I also designed.

Designed by: Bo Fogwell, USA.


Dutch Licorice

Dutch Licorice2

Dutch Licorice3

Dutch Licorice4

Dutch Licorice5

Dutch Licorice6



Dutch Licorice

Featured on Package Inspiration

You may also like
Snacks & Desserts
Pardal Original
Bath products
Snacks & Desserts
Quntu – Organic Life
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Sign up with your email address to receive news and updates