One essential aspect of the Motif concept is what we call the sixth sense: We have transformed taste, which is perceived through the nose and palate, into a graphic, or a motif. Motif consciously rejects the exclusive wine culture that is reserved for only a few people. Our goal is to facilitate an enjoyment of wine that is free from pre- conceptions, extremely personal, and, above all, conscious and aware.
Our original vision was to reconceptualize the world of wine through a new product. We wanted to use a graphic pattern to visualize the taste and character of six different wines. This was how Motif came into being. The German word Motif means pattern, and we consciously refrain from using information about the variety of grape or other specifications on the label. Using no significant text, the individual patterns provide a subtle, tasteful indication of whether the wine is semi-sweet, full-bodied or effervescent.
Client — Motif Wine
Studio — EN GARDE, Australia
Concept — Mario Rampitsch, Franz Lammer
Graphic Design and Art Direction — Kristina Bartosova
Photography — Stefan Leitner
Web Design — Kristina Bartosova, Markus Sworcik
Web Development — Alexander Winkler, Georg Knabl