MAMUT winter 14 identity strips off and deprives itself from excess. Local fashion brand MAMUT wanted to send a “back to the basics” message, going back to black and white as starting point and showing structure. The entire packaging system remains untouched looking for iconic power trough season after season repetition. This also guarantees an enjoyable coherence at the warehouse.

Designed by: Diego Prestes, Atolón de Mororoa, Uruguay.