La Sardina Pattern Edition cameras and photo accordion books.

These 35mm cameras are equipped with a wide-angle lens, multiple exposure capabilities, and a rewind dial. The vintage design of the camera reminds us to the fish tin cans. La Sardina plastic edition is packed in on a cardboard box simulating the Fish Market wooden crates. It is glueless and stores the contents in two different layers. The first layer includes the camera with flash (plus colors filters); the second layer stores the book, the poster & manual and an accordion photo album.

I worked on the creative direction, concept development and product design of the collection; including packaging, product, book design and worldwide marketing collateral material for the online, retail and wholesale channels.

La Sardina Pattern Edition cameras, including its packaging, are products of the Lomographic Society International. They have been developed by the in-house design team. 
Designed by: Montserrat Llaurado, USA.