Designed by: BTL Brands, France.


BTL Brands, the independent branding agency for startups, has launched Chapter 2 (C2), a new wellness and protein brand, in France.

The brand concept is born from the founder’s next chapter in his career, from having built a small empire of six gyms in Nimes, France. From creating the brand name and personality, to building the brand strategy and applying the new brand to website, social, packaging and point of sale, BTL Brands has launched C2 into the French health and fitness market. The new brand is a more natural and stylish than most of the other artificial and neon protein products found within the market. C2 is a new, approachable brand that looks and feels different, with great tasting products.

The backdrop of the protein industry features masculine tonality, big plastic tubs of spiked protein featuring chemical sweeteners and flavours with promises of fast results. The genesis of C2 originates from the need to create a set of protein products designed for regular people who want to keep fit but are not hard-core gym users.










BTL Brands powers up new protein brand C2

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