Zaharni Zavodi was founded in 1912 as a small family factory for sugar & sugar products. Today it’s a leading manufacturer in Bulgaria. Their bulgarian delight product (lokum) is known by generations of Bulgarians as “the bulgarian delight with the rose picker” and is prepared with the original recipe for more than 100 years.
The aim of the project was to create the identity and packaging design for this product highlighting their origin as their principal attribute. The logotype was re-designed accompanied with a plain color illustration of the traditional bulgarian rose picker, as a result of a traditional quality product. Also, a product naming – “Naslada” – was added to differenciate it from others of the brand and their competitors in the market.
Designed by: Vania Nedkova, Spain.
 
Lokum
Lokum2
Lokum3
Lokum4
Lokum5
Lokum6
Lokum7
Lokum8
Lokum9
Lokum10
Lokum11
Lokum12
Lokum13
Lokum14
 
 
 
 

Lokum (Zaharni Zavodi)

Featured on Package Inspiration

You may also like
Beverages, Food & Gourmet
Bumble Crumbles
Alcoholic Beverages
Upland Brew
3D Models & Concepts, Tobacco
Marlboro Concept Art
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates