The challenge was to create a brand identity and new packaging for Chartier’s Harmonies wine range. Since these products were elaborated in the same way as those sold at the SAQ, we had to work with the same theme, while respecting certain packaging restrictions specific to grocery stores. First, three names were chose that creatively described the inspiration behind each wine: La Pêche Mignonne, Le Clou de Basile, and L’Olivier d’Anis. Also, the images found on the original bottles were replaced with names of ingredients, presented as if part of an ingredient list jotted down on a blackboard. In IGA stores, the impact was powerful: the Harmonies wine range stands out from the crowd and its labels immediately catch the eye of consumers. This product range allows wine amateurs to purchase high-quality bottles while doing groceries.

Designed by: Andree Rouette, Canada.