Designed by: Break Design, Italy


 

SCENARIO
Valle degli Orti, historical brand in the frozen food, is still strong and present in consumer mind, but now is lacking of saliency. Strongly positioned on naturality and Italianity, It has great opportunity as modenity and innovation.
The actual visual design is outdated and has a diluted visibility on shelf.

COMMUNICATION OBJECTIVES
To create a new visual identity and Brand architecture for Valle degli Orti, in order to add modernity and appetite appeal, to increase visibility on the shelf with a strong Brand Color Code. The new solution will be also leveraged for future Innovations.

CREATIVE SOLUTION
The new visual design highlights in a very effective way both emotional and functional attributes of the Brand:
the historical logo is reinforced as visibility, by putting on the top close to the new main Brand Benefit %100% natural choice”.
The background is a white wood table, able to create a strong color code, by reinforcing at the same time the natural positioning.The product is the hero on the pack, presented in an appetite way with its ingredients.
Very clear information system for the shopper, both on FOP and on BOP.
Very effective segmentation of the different skus and product categories, thanks to a dedicated colour below each name and specific plates. The new visual design has been also implemented on 2 important Valle degli Orti Innovations, like the Bio range, highlighting the organic provenace, and the new range of complete meals Pronti & Naturali, highlighting the pan preparation.

 

La Valle degli Orti

Stampa

Stampa

Stampa

Stampa

 

 

La Valle degli Orti

Featured on Package Inspiration

You may also like
Alcoholic Beverages
Concept: Old Guard
Alcoholic Beverages
El Jimador Ready to Drink
Beauty
Rusk Being Packaging
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates