The concept Bubbles gives a new meaning to a material – pluriball – by using and valorizing its properties. The new packaging wants to be soft, pocket-size and at the same time protective. It’s practical both for storage and usage, since it prevents the pipe from beats.
Our aim is to release the pipe from usage in closed spaces only. The packaging is a combination of an invisible hinge and a plastic cursor that reflects transparency and pliability of the pluriball, with the refinement of the label.
Tattooed old people suit perfectly with the combination of vintage and up-to-date peculiar of our target, so the temporary tattoo inside the label becomes an added value, a game connected to the target world and an amusing way to state its own identity.