Designed by: Estefanía Cáceres
¨Paletería by Alex¨ is an entrepreneurship that commercializes artisanal popsicle and has developed a franchise business model in Ecuador. Their fresh and natural popsicle needed a packaging design to expand their national commercialization. The packaging had to be appealing, contrasting and also needed to enhance their artisanal nature, which is why the illustrations were created using colored pencil textures in order to engage the target audience that is composed mainly by children.
Geometric figures of fruits and other ingredients were also used to attract and generate confidence amongst the adults who will be in charge of the purchasing decision. Each packaging has its own illustration and chromatic, but maintains the same graphic style to create brand coherence but also differentiation.