KOOR by HIGHLAND CELLARS
Dry Red Wine and Voskehat Dry White Wine
Logo design and wine label design
Photo by Zenith Photo Studio

KOOR by HIGHLAND CELLARS
Koor wines are a traditional blend of indigenous Armenian varietals, grown in high-elevation vineyards of Vayots Dzor, Armenia. The name Koor – is a tribute to Armenian riverboat craftsmanship and wine merchantry.
The illustration on the label shows the scene from Herodotus’ book “Histories” (Chapter 194). Armenian merchants used to travel from Armenia to Babylon down the river Euphrates in boats made of wood and animal hides, with casks of palm-wood filled with wine and a few donkeys. In Babylon they would sell the wine, the wood, roll the animal skins, mount them on donkeys and head back to Armenia along the banks of the river.

Designed by: David Hakobyan, MATIT STUDIO, Armenia.