Designed by: Mara Rodríguez, Spain.


Branding & Packaging design for Fem, special beers inspired by great women of history.Coco Channel, Frida Kahlo, Jane Goodall, Mireia Belmonte, Malala Yousafzai and Cleopatra VII are 6 great women who, for one or another reason, are part of our history and who fought against the tide in a world made for men, becoming great references in their area. Inspiration and aspiration for future generations, since each one in its own way has managed to sow a small seed in order to make this world a more egalitarian, just and free world. Each of the 6 designs has as main element a original lettering inspired by the their own history. All of the labels have as common elements a golden banner that provides continuity to the entire range. The bottles are screen printed labels in order to integrate better the graphics into the packaging, while for the cans a very saturated color range has been used for the background, which gives vitality and makes the lettering stand out over it.


Fem Beers

Fem Beers2

Fem Beers3

Fem Beers4

Fem Beers5

Fem Beers6

Fem Beers7



Fem Beers

Featured on Package Inspiration

You may also like
Alcoholic Beverages
Ric's Original Sour Smash
Bath products
Alcoholic Beverages
Juan Montaña
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Sign up with your email address to receive news and updates