Klee Kids
We partnered with Klee to develop a brand strategy, brand identity and package design for the launch of their new brand Klee Kids in the bath and body care category. Klee Kids uses only natural ingredients derived from the earth that enrich and nourish. The goal was to connect with the health-conscious Moms, and win the attention of a much younger audience through the sea of natural brand competitors. In doing so, Klee Kids immerses in the fairytale world where magic, imagination, and discovery encompass the brand in vibrant and bold color. Rounded white bottles provides a clean slate for our stylized illustrations to tell the whimsical brand story. The Klee Kids logo takes the form of a smile while emphasizing “kids” using a bright aqua hue. The mini size collection introduces fun and collectable ocean characters that become part of this imaginary world at bath time. Klee Kids is proud of their promise to only make “Naturally Good” products for the family that are safe and non-toxic.
Illustration contribution by: Elizabeth Linde
Designed by: Elu Creative, USA.