The Brief
The design should best identifies a packaging issue and provides the packaging solution for today’s consumers.
Project Statement
To design an innovative packaging from an existing product using the idea of traditional practices back in the olden days.
‘Khaohom’ which in Thai, meaning fragrant rice.
This project was actually inspired by
my home country and the produce we do.
Today’s rice packaging are designed only for
the conveniece of the consumers, or designed
to look ‘nice’. If we look through the rice aisle,
Plastic is everywhere, it’s cheap to produce,
easy to find but it stays with us forever, which
means it takes over 100+ years to decompose.
Using the traditional practices in Thailand,
I searched on some facts and that some
bamboos are actually used to cook certain food
back in the days. I applied that idea to
create a sticky rice packaging that can be reused
to cook and store straight in the rice cooker. This
type of bamboo also keeps in heat to ensure the
sticky rice is served warm for the whole entire
day. Now consumers do not need to worry
about cooking sticky rice anymore, using this
bamboo packaging always cook the perfect
sticky rice anywhere and anytime. It is designed
to fit in any regular sized rice cookers.
Designed by: Praew Bussayajirapong, Australia.