Completely inspired by caramel and its exquisite texture, process and elegance – Baseermachen Design Studio has developed this delicious looking packaging for “Karamelleriet.” The pastel color scheme is graceful and inviting and definitely makes you want to try all these delicious looking caramels! Read more about Baseermachen’s design process and inspiration after the jump!
“Design that reflects handmade caramels. ‘Karamelleriet’ is a product of 2 enthusiasts, a common dream, and the respect for old handcraft. These are complete handmade products from our own production. The new visual universe must reflect the exact values, and at the same time being innovative and dare to be different. With a new identity that contains everything from logo and packaging to display and flyers ‘karamelleriet’ has achieved an expression that is the caramel production worthy.”
Design Studio: Bessermachen Design Studio, Denmark.