Since 1996, Irving Farm Coffee Roasters has believed in sustainability and developing direct relationships with coffee farmers. This philosophy has been built into all they do – from their Hudson Valley roastery to their 5 café locations in Manhattan – Irving Farms has a craft focused, hands on approach. Blackrose was tasked with modernizing their identity which resulted in a branding package that reflected their farm to table roots. The look includes a timeless silhouetted crow logo inspired by one of the many farm trips, utilizing a simple black, white and grey color palette, clean typography and high quality packaging and print materials. Blackrose also was responsible for art direction on the company’s website.
Designed by: Blackrose NYC, NY, USA.