Hopt is a delicious clean soda designed by Lion. Crafted for adults, Hopt blends hop extracts with unique fusions of natural flavors and less than half the sugar of leading regular soft drinks.

“Following the application of ‘lean start-up’ methodologies (such as rapid prototyping) and extensive quantitative research, Hopt’s multifaceted user-centered design unfolded. Over 15 features are built into each bottle of Hopt, all offering a specific benefit to the user and considering their functional, social and emotional needs while socialising. Hopt is ultimately designed to be drunk together with friends, and the word ‘hopt’ is an ancient skaldic word thought to mean ‘connected’.”

Designed by: Lion,  Australia, Melbourne.