And Today: Potato Salad
Homann is market leader in Germany regarding delicacy and side salads. „Homannomann“, advertised by germany’s well-known entertainer Barbara Schöneberger, has meanwhile become a familiar expression.
B+P has developed a completely new potato salad product line for Homann in order to give the brand as well as the entire product range new, forward-looking impulses. “Heute: Kartoffelsalat” is a major success for Homann. It sold for more than 2.3 million packages in less than a year after the launch and earned Homann more than 800.000 new and happy customers.
Here, our holistic approach has also shown: brand concept, naming, branding and packaging design are by far best developed from one single source.
Designed by B+P Creality, Germany.

Homann, Range of delicatessen salads

Featured on Package Inspiration

You may also like
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Sign up with your email address to receive news and updates