“Sanpellegrino keeps in its brand extension policy in order to enforce its strategical presence on the market. The communication objectives were to elaborating a brand identity able to express the richness of the product experience: a sparkling drink based on the fine mixture of two typical fruits from Sicily.
The work appealingly depicts the character of a really innovative product. The brand visual codes are strongly reinterpreted, while the visual, seductive and emotional, evokes the product experience.”
Agency: BREAK, Italy.
Designer: Alessandro Di Bello, Simona Baldo, Luca Franceschi.
 
Sanpellegrino Incontri 2
Sanpellegrino Incontri 3
Sanpellegrino Incontri 4
Sanpellegrino Incontri1
Sanpellegrino Incontri

Sanpellegrino Incontri

Featured on Package Inspiration

You may also like
Beverages
Schweppes Redesign
Tobacco
Camel Menthol Redesign
Electronics, Home & Garden
CS Light Bulbs
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates