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Designed by: Elinor OBrien, United Kingdom.
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A concept design aimed at the luxury soft drink market. The experience of buying a well thought out, well designed bottle of wine does not extend to the designated drivers. Instead, consumers have the decision between a plastic 2 litre bottle of Sprite or a small, personal sized Victorian Lemonade. To keep the product new, I took inspiration from the Lichtenstein era. I also looked to alcohol packaging that could still feel like a gift to bring to a dinner table. The white stands out clearly in the store shelves against it’s competitors.