Designed by: FRANK Oslo, Norway.


Lade Gaards Brygghus is a brand owned the small brewery Grans Bryggeri in Sandefjord. The brewery wants to increase their product range by developing a new type of low alcohol Apple Cider (for supermarkets). Norway has a reputation of growing high quality apples and some regions of the country have long traditions in producing tasteful ciders across both light and strong alcohol percentage categories.

The packaging for cider in Norway is often directed to female consumers and is typically “sweet” and light in texture. The objective for launching the Lade Gaards Cider, was to offer the consumers that normally drink beer, a real cider. The new design is based on the existing design concept for the beer, working with strong duotone colours, to differentiate the ciders from the beer products, but still keeping the bold expression from the mother brand.


Lade Gaards Cider

Lade Gaards Cider2

Lade Gaards Cider3

Lade Gaards Cider4

Lade Gaards Cider5

Lade Gaards Cider6

Lade Gaards Cider7

Lade Gaards Cider8

Lade Gaards Cider9



Lade Gaards Cider

Featured on Package Inspiration

You may also like
Alcoholic Beverages
Miller HighLife – Tear Off Pack
Alcoholic Beverages, Beer & Wine
Gentlemen’s American Brown Ale
Alcoholic Beverages
Pingouin Vodka
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Sign up with your email address to receive news and updates