We were approached by Heinz to create a new packaging design to their range of condiments and sauces. The reason for this change was to have a more engaging design that would add to the product’s visual value on the shelf.
Our main goal was to produce a design that maintains the brand’s essence, yet in a clearer, more appealing manner. The main challenge faced was that the unique Heinz keystone was too small to accommodate some of our initial ideas. Therefore, we opted for the use of typography, colors and illustrations, rather than photography, to convey the same appetizing feel required for the product.
Agency: Matter
Designers: Mostafa Tawfic, Majd, Egypt.