Designed by: Jessica Lanteri, Italy.

Happy Beer Day is a DIY workshop by BORJA MARTÍNEZ, about going back to artisan processes and to recycle materials for a beer label design. The intent of the workshop is to create craft labels just like the beer inside it, without the use of the computer.
The final purpose is to create a label that catches the eye between hundreds of other beer labels, using only existing materials and your DIY skills.

The idea comes from a question: which sensation can a sip of iced beer give us?
It is refreshing, bubbly and after drinking two or three of them, can make us feel HIGH. This is like one of the beer’s special powers, so I decided to turn it into a concept for the label design.The second concept is based on a relax feeling, like when you’re sipping beer on your sofa after your daily running. It almost seems like a sweet HUG.