TOAST Marketing & Design created the packaging for Goodbody Baked Goods, a baked goods company that wants people to believe that healthy and delicious can coexist.
The Boulder, Colorado based baked goods company has a line of bite-sized treats that covers the spectrum of baked delights. From cookie bites to bite-sized macaroons, Goodbody Baked Goods has something for the pickiest eater. Something that the brand has emphasized is that their product is not only tasty, but healthy as well. There lies the challenge of translating Goodbody’s message into a readable package design. “It was critical to reinforce the fact that with Goodbody, you don’t give up on taste just because the bites are good for you.”
The packaging is bright and eye popping. The colors are fun and inviting, drawing the customer to the product and only upon closer inspection does the reader realize that those brownies are actually “healthy.” I think the packaging is successful in relaying the message of “healthy” by placing emphasis on the brand’s “Goodbody” name, “boldly [capturing] the friendly spirit and wholesome goodness of the brand while reinforcing good-for-you communication.”
Designed by TOAST Marketing & Design, New York City
Creative Director: Victoria Arzano
Graphic Designers: Jason Lombardo, Rachel Michaud