We have designed the brand identity and packaging for Goba. Goba, meaning mushroom in Slovene, is a brand of MycoMedica company that produces food supplements from medicinal mushrooms.
The packaging uses color coding to get the best visibility from any angle. The illustrations are simplified for recognizability purposes and are a welcome element since medicinal mushrooms themselves are in majority not photogenic and do not look edible.
Designed by: IlovarStritar, Slovenia.
Special kind of drawings were created for the packaging of the food supplement for animal use. Here the mushroom itself is not as important as the animal for which the supplement is intended. The look and feel of these products has its basis in the animal food industry.