Agency: www.boldbrandsagency.com
Design: Motiejus Gaigalas
Photography: Lukas Misiūnas
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Description:

It’s a limited edition Beer eau-de-vie release. All distillates are about purity and cleanliness. Therefore it was decided to solve this design in a minimalistic manner.

The brand Genys litterally translates to woodpecker in Lithuanian. And this woodpecker obviously became the main symbol for the product and in this case the even the shape of the label itself. Product name was born joining two words BEER and MOONSHINE. Overall label is very clean inclunding only product name BEERSHINE and alcohol content and because of a great brand awareness logotype was not even placed on the label.

Simple, intriguing, iconic and different – genys beershine label design.