Furu Kara means full colour in Japanese. My SMP for this packaging is the strength of the colour pencils. I used the concrete texture to emphasize the strength of it and the Fuji Mountain element in the logo to further enhance the message. I also wanted the colour pencils to aid the user. By adding clips to the packaging, the user can clip the coloured pencils on their sketchbook and wherever they like.
Designed by: Money Wang, Malaysia.