Designed by: Qian (Hannah) Meng
Fruit Story is a Beijing-based fruit purees brand made with non-GMO and real organic fruit. The Fruit Story brand recently debuted a brand refresh, they are seeking a look that leaned more towards the natural, refresh, and trusty. The new branding has a more playful color and style, replacing the white background on all the labels for a unique illustration for each flavor. I also designed a custom Chinese typography logomark for the brand, that gives the packages signature brand elements and unifies the whole collection.