Designed by: Designous Creative Agency
The requested plan:
The rebranding and also the packaging for the Entelvais patisserie.
The visual depiction:
For the design of the logo, fonts with serifs were used, indicating the seniority and the durability of the business. Trademark for the pastry shop constituted the two E, which were placed opposite to one another, in a way that depicts a cake. The color palette used to renew the brand, encompasses the bronze color, in combination with black & white backgrounds, giving the packaging an aristocratic and urbane style.
Patterns that include lines, dots and other graphic elements, were added to the packaging in order to give a premium yet playful style. We then completed the design of the corporate identity, by creating separate icons, which correspond to the various kinds of sweets of the patisserie.