This was our response to the 2016 D&AD/Design bridge brief. In short terms the point was to create a beauty brand that responded to issues within the beauty industry and to create beauty products that supports gender diversity. Our goal was to create natural unisex packaging with personality. We think that beatuy shouldn´t be about adding or enhancing, it sholdn´t be about putting genders into boxes and it shouldn´t be about stereotyping. Our main focus was the fact that we are all beautyfull as we are. The brand is inspired by the raw nordic nature.